In today’s digital world, booking travel online has never been easier—anyone can do it. But where you book, and more importantly, who you book with, can make all the difference in your experience.

Let’s take a moment to imagine your check-in experience at a 5-star hotel in Helsinki.

You’ve booked online, and after arriving, the bellboy takes your bags. At the front desk, the dialogue unfolds something like this:

“Welcome to our hotel! Can I have your name and passport, please? I see you’ve booked a Deluxe Room and it’s been pre-paid. Could you provide a credit card for incidentals? We offer breakfast in our restaurant, and there’s a lovely spa for you to enjoy. The bellman will take your bags to the room. Have a great stay, and feel free to ask any questions.”

Not bad, right? But now, imagine the difference when working with a travel advisor who has the right connections.

The same hotel, but your check-in looks a little different:

Before you even reach the front desk, the agent warmly greets you by name:

“Good afternoon, Ms. Pichonnat! Welcome to Helsinki! We hope you had a pleasant journey. We see you’ve booked a Deluxe Room with Travel Experts. We’ve upgraded you to a Junior Suite. Breakfast is included, and you have a $100 food and beverage credit to enjoy at the bar, restaurant, or through room service. Complimentary access to our spa is also part of your stay, and since your flight tomorrow isn’t until 5 PM, would you like a late checkout? The bellboy will take you to your suite, and we’ve arranged a welcome from our General Manager, complete with chocolate, fresh fruit, and a bottle of champagne!”

The difference? It’s not just about the room; it’s about the personal touches, the upgrades, and the seamless experience that a well-connected advisor brings to your travels.

Now, you might be thinking, “Can’t I just save a bit by booking on my own?” Sure, an online travel agency (OTA) can get you a good deal, but if you’re treating yourself to a 5-star hotel, why not do it right? It’s not about spending more—it’s about getting the most out of what you spend.

One of my friends, a pastry chef at a 5-star resort in Vegas, recently said, “Everybody is a VIP these days. But it’s the VVVVVIPs who get the real treatment.” It’s true! Your OTA booking might label you as a VIP, but without the right connections, you won’t see the special perks that truly elevate your stay.

Take another example. A client once asked me about booking through an OTA because of points. I can still assist with that, but it limits the guaranteed VIP benefits. That said, thanks to my affiliations and reputation with hoteliers, luxury networks like Virtuoso, and Leading Hotels of the World, I can often get perks even when the booking isn’t ideal. The point: Working with a well-connected travel advisor makes the difference, not the OTA. It’s the human connection that ensures your stay feels elevated beyond the norm.

So, when you’re ready to treat yourself to the luxury you deserve, think carefully about where and how you book. Just like Harvard carries a prestige that outshines community colleges, the connections and network of a luxury travel advisor will elevate your experience far beyond what an OTA like Expedia can offer.

When it’s time to glow up your travels, the right advisor can make all the difference! Reach out when you are ready for your next luxury travel experience!